Color Me Profitable

December 7, 2018
The restorative power of a fresh coat of paint should not be underestimated—but who knew the right color could fetch as much as $6,271 more for a home than expected? In a report out this week, Zillow analyzed 135,000 photos from homes sold around the country between 2010 and May 2018. Black or charcoal front doors produced that top $6K+ premium. Light taupe living rooms netted $2,793 more than homes with white or other color walls, and light blue bathrooms cashed-out at $2,786 more.
Although Pantone’s Color of the Year is “Ultra Violet” (deep purple), Zillow says no to dramatic colors: Red kitchens knocked an alarming $2,310 off sales, dark brown dining rooms sliced $1,684, and sunny yellow exteriors melted $3,408 from sale prices. However, Greige (a blend of light gray and warm beige) netted sellers $3,496 (used inside or out).
While choosing the wrong color can dent a sale, a sterile bleached look might be the biggest loser. Zillow reports that bathrooms painted an unadulterated white sold for an average of $4,035 less than bathrooms with off-white or eggshell hues.


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