NEWS

Rents Go Through the Roof

10.18.19
For the 2nd year running, Westwood is California’s most expensive place to rent an apartment. In the posh neighborhood’s 90024 zip, renters pay an average of $4,944/mo., according to a new study from RentCafe, a listing service for apartments and homes. That’s a 4.1% leap compared with 2018. Westwood rent ranks 4th in the country behind 3 areas in Manhattan. Westwood is pricier than everywhere in the Bay Area. It’s also nearly $50 higher per-month than the second-priciest spot in CA: West Hollywood’s 90048 zip, where the average is $4,896/mo.
 
In addition to Westwood’s increasing rents, other areas in L.A. showed single-digit increases over last year like Culver City’s 90232 zip at $4,118/mo., Marina del Rey’s 90292 at $3,804, Santa Monica’s 90401 at $3,787, and Playa Vista’s 90094 at $3,735.
 
With these numbers in mind, renters should be considering today’s record-low mortgage interest rates—and FHA home loans of up to 94% of a purchase price—and make the effort to get out from under ever-increasing monthlies that are making corporations and “Aunt Sylvia” a fortune off of rental income.
 

The Hunt for Black October

10.11.19
October is one of the most desirable months of the year for a listing to make its market debut. There is plenty of time for sellers to capture a buyer’s interest before they may be dragged away by holiday sojourns. Another reason that makes the Fall a great time for sellers to list: Some buyers “need” or want to close escrow by year’s end for personal or tax reasons. This “urgency” can create scenarios in which buyers are more likely to be flexible during price negotiations in return for sellers’ cooperating with their desired time lines.
 
Other factors affecting this particular October: Most sellers are “in the black” in terms of home equity growth, but where do they go if they get top-dollar? With inventory tight (which may help sell properties quicker and higher), their options are few. Leases have become a faddish solution for the interim. A year or so in “temporary” housing takes the pressure off and allows for more choices in the long-run.
 
Also this October: Mortgage rates have continued to decline, which results in a burst of activity in the first-time L.A. buyer price point (around $1,ooo,ooo). Good homes in that range have seen multiple over-asking price offers–a phenomenon driven by the low rates–which can end in record-breaking sales prices. These records then raise an area’s median price (“gentrification”). Consequently, a common refrain from buyers in the market this month: “What slow-down?”
 

The Fed takes a deep dive

9.20.19
The Federal Reserve lowered interest rates by a quarter of a percentage point this week, its second cut since late July, and suggested it was prepared to move aggressively if the United States economy showed additional signs of weakening. For now, a growing number of Fed officials expect one more cut this year, based on economic projections released after the Fed’s two-day meeting. But an unclear economic outlook and a division within the Fed’s policy-setting committee prevented a clear message about what comes next.
 
The Fed’s policy interest rate is now set in a range of 1.75% to 2%, and not a single official sees it falling lower than 1.5% to 1.75% through the end of 2022. Stocks initially fell on the Fed’s announcement on Wednesday. But they ended slightly higher on the day, and Treasury yields barely moved, suggesting that the Fed’s decision and communication were roughly in line with investor expectations.
 
In this period of historically low mortgage rates, numbers out this week settled just above 3.20% for a 15-year fixed loan, and just below 3.75% for a 30-year fixed.
 

Housing Market Fireworks

9.6.19
As Summer fades and Fall ascends, lower mortgage rates continue to spur strong home sales in Southern California, and median sale prices keep climbing amid an unremarkable national market.
 
In a new report out this week from CoreLogic, 22,071 new and existing houses and condos sold in Los Angeles, Riverside, San Diego, Ventura, San Bernardino and Orange counties in the month of July. That’s up 6.1% from June 2019, and up 3.7% over last year’s figures. The number of homes sold in July was the highest amount since 2015.
 
Other benchmarks from July’s data: The number of homes sold for $500,000 or more in SoCal rose 7.1% compared with July 2018, and sales of $1 million-plus homes increased by 2.4%. The median home sale price for L.A. county in July was $635,000, 5% higher than the same time last year, and 2.75% higher than in June.
 

We can help you pay for almost anything.

8.9.19

L.A. Luxe Group and Vesta Home have partnered to offer a home improvement service created for our clients—with no up-front costs. From home staging to painting to landscaping—even moving and storage–we can help. Vesta, L.A.’s leading staging and design firm, will work with L.A. Luxe Group’s sellers to create a custom go-to-market plan for your home. Buyers of homes can also be offered assistance after the close of escrow to cover the costs of improvements. Vesta will offer L.A. Luxe Group’s clients the opportunity to defer out-of-pocket expenses and pay-at-close or finance up to a year–with no hidden fees and no interest.

 

Services offered to our clients include (but are not limited to):

  • Staging
  • Design
  • Renovations
  • Plumbing, electrical, and roof repairs
  • Furniture purchasing
  • Interior & exterior painting
  • Window treatments/coverings
  • Wallpaper
  • Custom closet work
  • Deep cleaning
  • Landscaping
  • Moving & storage

 

Unlike most home improvement entities, ours is designed for speed, so as to get your home on the market as fast as possible. Improvements—as directed by you and Vesta + L.A. Luxe Group team members—could unlock significant value by increasing sales prices and decreasing time on the market.

 

This opportunity to defer your up-front costs is available to buyers and/or sellers in a purchase or listing agreement with L.A. Luxe Group. We challenge you to find a scenario we can say “no” to.

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